News  & Blog

By Michelle Karén Mai's Magic Wardrobe Mai's Magic Wardrobe created by feng shui fashion consultant/designer Mai Niemi Closet full of clothes, but nothing to wear? Maybe your wardrobe just needs a brush up and get organized. You can create a functional and practical eco luxury wardrobe with the idea Less is More with Mai Niemi designs. You can recycle and renew the contents with basics ( ponchos, scarfs, pellerines, blankets, aprons..) and accessories ( collars, garlands, hai

From Cinderellas to Superwoman! IAMMAI Superfashion is a new paradigm feminine fashion. Shift of fashion Fashion is in a deep transition. As the old patriarchal systems is outlived, we women are challenged to build the new world where there is space for us. But how can the present fast fashion industry support this women rise if it is based on expoitation and subordination of women themselves and nature on maximization of profits or beauty modes that are shattering women's se

Never heard of Superfashion, what is it? Superfashion is a complete new approach to fashion design and clothing, a holistic and alchemical well-being invention. It is slow fashion, timeless yet trendy to cover all needs of our daily clothing in One. People know the concept of Superfood. The demand for organic and non-GMO foods and products is so high, that the supply can barely keep up. New farmer’s markets and health-oriented stores and restaurants are opening up everywhere

#superfashion #FinnishFairytaleFashion #MaiMagicWardrobe #Superheroine

Neulottu Kalevala juhlavuosi 2017 30 vuotta kansallistunnon nostatusta designin avulla - alla kuvatarinaesitys Matka Muodin Kalevalaan Neulottu Kalevala - lahja Suomelle, Suomesta NeuleKalevala on muotitaideteos, luova jatkumo, joka sai alkunsa Lontoossa ja luo itseään ajattomuudessa kauttani, päivittyen luovana virtana ja tarinana, joka koskettaa elämyksellisellä monikerroksisuudellaan. NeuleKalevala on rakentunut asiakkaiden ja ihmisten kokemuksista, tuntemuksista ja kerto