Meet designer Mai Niemi


This queen bee is all abuzz.


You've heard of Cinderella's flighty godparent. Dorothy's bubbly ally. The jealous Maleficent. And just about every evil queen ever conjured.

What you didn't know is that, good and bad, they're all the beloved offspring of this Finnish legend. And she's finally ready to come out of the forest and share her history with the world.


Not only legend but also fact has been based on these ancient Finnish traditions. The great martial arts masters are long since forgotten descendants of the Finno-Ugric shamans of the North.


Mai Niemi B.A. hons. Central St.Martin´s College of Art

Mai Niemi Fashion Designer & fengshui fashion consultant

"I came here to to be the Fairy Godmother - to wake up the earth and land of Sleeping Beauties with my Finnish Fairytale.

I am named the fashion Alchemist who wields spirit and divinity into form and a Fashion Gaudi inspired of nature´s geometric forms and dragons.  I am named also the Fairy Godmother of Finland as I pay tribute to Kalevala wisdom and Finland´s pre-historic past as one of the most original Finnish fashion designers. My recognizable etno-futuristic style and Scandinavian mythology combines the magic touch of fairytales and legends with modern minimalism, brightness and novelty."

Awards: The Inno Omnia Design dissident Award in 2011 and Finnish Textile Industry Finland Phenomena award in 2007.

Companies Bliss Design Knitwear and Mai Niemi Design House located in Kauniainen, Finland.

Mai Niemi Finnish Fairytale flag ship Shop is situated in the heart of Helsinki, in Senate Square at Katariinankatu 4.

Contact info

Mai Niemi Design House

Puutarhatie 4, 02700 Kauniainen, Finland

+358 44 595 7476