Meet designer Mai Niemi


My company is called Bliss Design Knitwear and my mission is to bring about body bliss, joy and wellbeing with the fashion I create.

"I came here to to be the Fairy Godmother - to wake up the earth and land of Sleeping Beauties with my Finnish Fairytale.

I am named the fashion Alchemist who wields spirit and divinity into form and a Fashion Gaudi inspired of nature´s geometric forms and dragons. I am named also the Fairy Godmother of Finland as I pay tribute to Kalevala wisdom and Finland´s pre-historic past as one of the most original Finnish fashion designers. My recognizable etno-futuristic style and Scandinavian mythology combines the magic touch of fairytales and legends with modern minimalism, brightness and novelty."

Mai Niemi B.A. hons. Central St.Martin´s College of Art

Mai Niemi Fashion Designer & fengshui fashion consultant European School of Fengshui

Other: London University - Art, Swedish A-levels, Needlecraft and dress Hammersmith CollegeLondon Drama School, Aalto University, Inno Omnia, Haaga-Helia Business College

Awards: The Inno Omnia Design dissident Award in 2011 and Finnish Textile Industry Finland Phenomena award in 2007.

Companies Bliss Design Knitwear and Mai Niemi Design House located in Kauniainen, Finland.

Mai Niemi Finnish Fairytale flag ship Shop is situated in the heart of Helsinki, in Senate Square at Katariinankatu 4.

Contact info

Mai Niemi Design House

Puutarhatie 4, 02700 Kauniainen, Finland

+358 44 595 7476