THE MAGIC WARDROBE
is Fashion freedom
The goal of Mai’s ”Magic Wardrobe” is her ”Superfashion” Concept - the antithesis to
rapidfire fashion. Mai’s fashion line is intentionally created in away so wearers can utilizetheir creativity to mixand match Mai’s designs with accessories and have fun personalizingtheir own styles and
in this way her designs offer a sustainable solution to the alarming increase in waste
by the fashion industry.
Mai Niemi is a Nordic and Finnish lifestyle brand with special nature connection. Mai Niemi unites fashion, art, fengshui, mythology and fantasy in a modern way to function in everyday life.
The one size timeless products are suitable for every season, all ages, most sizes, occasions and events.
Every accessory works like a hologram, energizing the whole being.
"My mission is to design energetically pure clothes that make you feel at home and feel good." says Mai.
THE ORIGINAL PROBLEM STORY
A wardrobe full of clothes but nothing to wear? Or a shop full of clothes but nothing to buy?
Nothing your size, color, style, or lifestyle… Does it sound familiar? I solved this problem by creating the sustainable Mai´s Magic Wardrobe innovation!
Mai Magic Wardrobe is a social, sustainable and well-being innovation and a solution to make dressing easy. It contains body friendly outfits, knitwear, accessories and jewelry that you can mix and match and combine creatively and use them to create your own individual and personal expressions and to discover your authentic self. You can also refresh and renew your existing garments with them.
Mai Niemi wearable art is locally made in Finland with love and care.
Ecology and sustainability
This smart ecological fashion makes more of everything: recycles the contents of the existing wardrobe with versatile multi-faced and body-friendly BASIC and organic accessories.
Don´t throw away your favourite garments. Instead love them longer by restyling and recycling them with Mai Magic Wardrobe accessories.
Now there are happy women all over the world with their own Magic Wardrobes.
Here is one: Michelle Karen´s MAGIC WARDROBE
Astrologer Michelle Karen from USA, busy travelling from event to event all around the world, uses Mai´s Magic Wardrobe to organize her clothing in a practical way. In this rare video Michelle demonstrates her Mai Niemi Helsinki wardrobe. She has another in France and one in USA.
Mai Niemi Design House works for better womanhood
We enhance the fashion World
- By empowering women by fashion.
- With happy, joyful, individual, uplifting and colorful fashion.
- By combining fashion and fengshui into a holistic fashion harmony and wellbeing.
- By ethically and locally produced fashion from natural materials.
- By making dressing easy using Mai s Magic Wardobe.
MAI NIEMI fashion designer B.A.hons
is known to be the pioneer of fengshui and multidimensional fashion. She has studied fashion in London at Central St.Martin´s College of Art and fengshui in The European School of Fengshui.
Today she lives and works in Finland where nature is constantly close and evolving, and gives her energy. However, her creativity is not restricted by any location on Earth. Her creativity stems from the inner harmony that she hopes transcends into her design and garments for everybody to enjoy.
Mai Niemi´s design is not restricted by the standard parameters of institutional design or by the main-stream commercial expectations. Instead the design process starts from the sense of natural flow which will merge the fabric with the final garment.