Create your own Magic Wardrobe Kalevala styles.
Live up to the ancient Saga of Kalevala
Kalevala is the National Epic of Finland and it is about the Man seeking the most Valuable in Himself. The most Valuable is the inner Harmony - the inner Feng Shui. Find it Today in Knitwear Kalevala and You'll find the Knitwear Kalevala Heroine within.
The feminine Fashion Kalevala
The ancient wisdom of the holy book of the Finns, The Kalevala epic, has inspired many a great philosopher such as Rudolf Steiner or artists like Sibelius or Tolkien, who created The Lord of the Rings and its goblin language inspired by Kalevala.
Kalevala has been translated into over 50 languages. Finnish fashion designer Mai Niemi has created The Finnish Fairytale Fashion Kalevala, that transfers the Nordic runes, tales and myths into the modern era by fashion language. The Fashion Kalevala is not only a garment collection, but an ethical philosophy applicable into design and clothing by which we can increase harmony and wellbeing of the body and in the world.
The Future Memory
The timeless Kalevala archetype energies find their ways through the arts to the modern people who seek their roots and own way to express who they are with handcrafted sustainable clothing. Kalevala speaks globally through the arts and the symbolic language used by the subconscious, dream and spiritual levels for communication.
The feminine Kalevala has inwoven this healing feminine wisdom of harmony.
In the beginning there is the Spell
The Knitwear Kalevala is Finnish fairytale fashion and brand designed to give self-confidence and indentity and to open the heart, so that we can create prosperity and abundance with the Sampo magic as this Source is named in Kalevala.
Mai Niemi fashion opens the door to activate this knowledge and skill, which we already have dormant within us.