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Create your own Magic Wardrobe Kalevala styles.
 

Live up to the ancient Saga of Kalevala

 

Kalevala is the National Epic of Finland and it is about the Man seeking the most Valuable in Himself. The most Valuable is the inner Harmony - the inner Feng Shui. Find it Today in Knitwear Kalevala and You'll find the Knitwear Kalevala Heroine within.

 

The feminine Fashion Kalevala

 

The Joy of Womanhood – Aino’s Story

 

In Kalevala, Joukahainen and Väinämöinen compete for superiority in poetry singing. In it, two male egos struggle with each other and it so happens that Joukahainen’s sister, Aino, becomes the solution that resolves the dispute.

Joukahainen promises Aino to Väinämöinen as a commodity for the male ego. Aino was not asked anything. This was such a deep trauma for Aino that she decided to drown herself rather than marry an old man.

 

Kalevala is timeless wisdom

 

This story embodies the end of the free ancient Women’s Culture. But Aino also gives the impetus to a new free womanhood by setting limits on the integrity of her body. The Kalevala is a unique epic in that it is always in time. So is this one. Aino lives here and now, in her modern-day #metoo story.

 

The knowledge and joy of womanhood drowned with Aino and sank into the depths of the lake. Water represents our emotions. Aino's story touches on the drowning of King Arthur, Excalibur, the Sword of Truth. It is held by the Lady of the Lake goddess. According to Celtic belief, the sword rises from the water when the time is ready. Now is that time. The Moon represents our femininity, the Sun our masculinity, our free joy is our inner child.

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The new balance

 

Now we must take a stand for our femininity, Mother Earth, our bodies, all the injustice and subjugation that femininity has experienced. Now a woman takes back her own value. The voice of femininity cries out in our bodies with ever greater force. By accepting our femininity as equal to our masculinity, we get our free joy back.

 

In the Kalevala, Aino's story is a story of exploitation and forcing someone else to do her will. Aino drowned her femininity so that it would not be tampered with for wrong reasons. Aino represents our deeply imprinted experience of the joy of femininity, which has been lost for a long time.

Väinämöinen deeply regretted his actions and now wants to atone for the wrong he did to Aino. Väinämöinen promised to return when there is no Moon or Sun, and no joy to express. The Moon represents our femininity and the Sun our masculinity.

 

These energies have long been out of balance here in the West. We have lost our joy of femininity, romance, chivalry, everything that is related to the balance of these energies!

 

What about the joy of innocence? Femininity has had to be pushed aside because it has not been possible to experience it.

Today's Aino has grown into an independent, self-respecting woman who can no longer be subjected to their will. Now Aino is renewing our perceptions of our own bodies, our femininity, so that we can learn to carry our femininity with dignity and bravery.

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The story of Smith Ilmarinen - embodying the inner feminine

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Kalevala sets an example for the male to embody their inner feminine in the story of Ilmarinen. He does the inner work, conquers his inner dragons and overcomes the feats and marries his inner femininine in the Wedding at North rune. He is granted the Maiden of the North as his bride and he inherits half the Kingdom as in fairytales. 

 

Kalevala, the source of creative inspiration

 

The ancient wisdom of the holy book of the Finns, The Kalevala epic, has inspired many a great philosopher such as Rudolf Steiner or artists like Sibelius or Tolkien, who created The Lord of the Rings and its goblin language inspired by Kalevala.

 

Kalevala has been translated into over 50 languages. Finnish fashion designer Mai Niemi has created The Finnish Fairytale Fashion Kalevala, that transfers the Nordic runes, tales and myths into the modern era by fashion language. The Fashion Kalevala is not only a garment collection, but an ethical philosophy applicable into design and clothing by which we can increase harmony and wellbeing of the body and in the world.

 

The Future Memory

 

The timeless Kalevala archetype energies find their ways through the arts to the modern people who seek their roots and own way to express who they are with handcrafted sustainable clothing. Kalevala speaks globally through the arts and the symbolic language used by the subconscious, dream and spiritual levels for communication.

The feminine Kalevala has inwoven this healing feminine wisdom of harmony.

 

In the beginning there is the Spell

 

The Knitwear Kalevala is Finnish fairytale fashion and brand designed to give self-confidence and indentity and to open the heart, so that we can create prosperity and abundance with the Sampo magic as this Source is named in Kalevala. It is also the source of the joy of being a woman. 

 

Mai Niemi fashion opens the door to activate this knowledge and skill, which we already have dormant within us.