News  & Blog

Nordic Star poncho - Photo:GesiArtPhotography My sustainable fashion tells true Fairytale stories that speak of culture, creativity, and values. Today, I want to share a story close to my heart — one where fashion meets nature and sustainability. This tale I wrote already some time ago, but it is still an important reminder of the state of fashion today. I have experienced this story myself and I believe many other sustainable brand designers as well. But there has been a shi

Where did the Finnish garment industry go — and how can it be found again?

Accessories have always played a crucial role in defining personal style and elevating everyday outfits. Recently, a fresh wave of interest has emerged around a distinctive trend known as Mai Niemi design accessories . This trend combines unique design elements with practical functionality, making it a favourite among fashion enthusiasts looking to add a touch of sophistication and individuality to their wardrobe. In this article, we will explore the key features of mainiemi

This is a story about two kingdoms, a land of princes and princesses. One is located in the west and the other in the east. One is called Yang and the other Yin. From the princes’ kingdom, a small, almost imperceptible path leads to the right side, to the land of princesses. This path passes through a dangerous stream and a rope bridge over a gorge. It is considered so dangerous that only the bravest princes have dared to go to the other side. Not much is known about that oth

Tämä on tarina kahdesta valtakunnasta, prinssien ja prinsessojen maasta. Toinen sijaitse lännessä ja toinen idässä. Toisen nimi on Yang ja toisen Yin. Prinssien valtakunnasta johtaa oikealle puolelle, prinsessojen maahan, pieni melkein huomaamaton polku. Tämä polku kulkee vaarallisen virran ja rotkon yli kulkevan köysisillan kautta. Sitä pidetään niin vaarallisena, että vain kaikkein rohkeimmat prinssit ovat uskaltautuneet toiselle puolelle. Tuosta toisesta puolesta ei prinss

Finland is rapidly becoming a global hub for sustainable fashion, where creativity meets responsibility. The fashion scene is evolving, embracing eco-friendly materials, ethical production, and innovative designs that reduce environmental impact. This blog post explores the latest sustainable fashion trends in Finland, offering insights for anyone interested in making greener wardrobe choices. Sustainable fashion in Finland is a niche market; it’s a vibrant movement reshaping

The majority of fashion is superficial and is stripped out content, story, spirit and energy. There is no ”Big Market” any more. There are micro-segments, and only brands with a clear message, a bold identity and magntic story activate clients. People don´t buy clothes .They buy meaning. They buy identity. They buy transformation they want to embody. Niche is the new mainstream. IAMMAi offers all that. It is multidimensional, dressing the whole human essence. Clothing in the

In reality, the way we treat women and our own feminine bodies in a broad sense is the same way we treat Mother Earth and Mother Water.

Jewelry has always been a symbol of beauty, status, and personal expression. In recent years, there has been a growing interest in eco-friendly jewelry materials that combine elegance with sustainability. These materials not only reduce environmental impact but also offer unique textures and designs that stand out from traditional metals and synthetic stones. This post explores the world of eco-friendly jewelry materials, their benefits, and how to incorporate them into your

In today’s fast-paced world, finding balance and harmony within ourselves is more important than ever. One ancient practice that offers a unique approach to achieving this balance is Feng Shui, traditionally known for arranging spaces to promote positive energy flow. However, an exciting evolution of this art is body Feng Shui , which applies these principles directly to our bodies to enhance wellness. This blog post explores how you can unlock wellness through body Feng Shui