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Anniversary of fashion artist Mai Niemi: 35 years of the Knitted Kalevala.
The fashion artist celebrates the 35th anniversary of NeuleKalevala and publishes of her new collection at the Tallinn Fashion Week...


25 years of ZeroWaste Fengshui fashion
In 2024 we are celebrating 25 years of Fashion freedom In 1999, when I studied Feng Shui at the European School of Feng Shui, I realized...


Mai Niemi Fairytale Fashion Gala
Mai Niemi Finnish Fairytale shop´s 10th Anniversary celebration gala show in Helsinki. The magical gala was created by professional team...


Multidimensional fashion -lecture at Ilon Valkeat fair inTampere 27.1.2024
Multidimensional creativity, Mai Niemi As humanity, we are at a crossroads where we have to choose whether we want an artificial AI world...
Helsinki FashionWeek moods
The 9th Helsinki Fashion Week is the world´s first sustainable fashion week. It was not just the sustainable clothes, but we enjoyed also...


Nokillmag on Helsinki Fashion Week: Mai Niemi is on the key designer radar
Runway Rendezvous: A Recap of the Captivating Collections at Helsinki Fashion Week Did you know that sustainability and edginess could...


Finnish Kalevala wisdom: Sampo
Sampo, The Magic Mill of Wealth and Abundance Kalevala is the Finnish matriarchal rune wisdom and prophesy epic of the lost and the...


Mai Niemi at Helsinki Fashion week 2023
Deeply honored to be chosen to represent sustainable Finnish Fashion brand in coming Helsinki Fashion Week 2023. - Community and...


The Magic Wardrobe is the New Natural World holistic fashion innovation
The Magic Wardrobe is a slow fashion innovation that answers to the demands of conscious consumers for natural clothing. ´The consumer...


Mai Niemi Slow fashion showcased in the Philippines in May 2022
Nordic fashion design showroom is showcasing Mai Niemi in Manila in May 2022. Organized by Recion


















