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The Magic Wardrobe is the New Natural World holistic fashion innovation
The Magic Wardrobe is a slow fashion innovation that answers to the demands of conscious consumers for natural clothing. ´The consumer views and values around clothing is changing´, says Mai Niemi, the designer of Mai Niemi Design House. `Many are moving away from cheap, fast fashion to quality, durability, and eco-responsibility. `The demand for natural and certified clothes are growing steadily, as well as increased demand for locally produced fashion. `The textile industry
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