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Mai Niemi Finnish Fairytale Design HFW Press release Named the Fairy Godmother of Finland, Mai Niemi pays tribute to Kalevala wisdom and Finland´s pre-historic past as one of the most original Finnish fashion designers. Her recognizable ethno-futuristic style and incorporation of Scandinavian mythology in her styles unites the magic of fairy tales and historic legends with touches of modern minimalism, brightness and novelty. From the deep forests and blue lakes to Santa Clau