Mai Niemi Shop

Renew your wardrobe and your soul alike. Kalevala and folklore inspired sustainable knitwear fashion. Every clothing and accessorie has been made with love from carefully selected natural materials. Every product is produced nature friendly and ethically. We want to encourage people to buy sustainable "slow fashion" instead of "fast fashion" and also to recycle and renew the old. With Mai's clothing and accessories you can easily renew your old clothes!


Find your own piece of Mai's wearable art and from here. Click the buttons below to see all the product options and colors.  Step into The Magic Wardrobe!