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The Fashion shift - Beyond Appearance to Meaning
The majority of fashion is superficial and is stripped out content, story, spirit and energy. There is no ”Big Market” any more. There are micro-segments, and only brands with a clear message, a bold identity and magntic story activate clients. People don´t buy clothes .They buy meaning. They buy identity. They buy transformation they want to embody. Niche is the new mainstream. IAMMAi offers all that. It is multidimensional, dressing the whole human essence. Clothing in the
