WELCOME TO THE MAGIC WARDROBE

Find your style in Mai's Magic Wardrobe! Dive into the Finnish forest and lifestyle and wear the magic of nature.

In the Magic Wardrobe you will find Nordic ecoluxury in Merino wool knitwear, accessories and jewelry that you can combine creatively and personally for every season and occasion.

Welcome to Mai's Magic Wardrobe, your unique destination where creativity meets sustainability! Here, we breathe new life into your favorite garments, ensuring they remain beloved treasures for years to come. Our unique Magic Wardrobe concept offers timeless, versatile, adatable pieces that embrace feminine power and self-expression. With a focus on sustainability and natural materials, we invite to break free from disposable trends and rediscover joy, beauty, ease in your wardrobe. Step into The Golden Fashion Era!

NEW

COLLECTIONS

Jewelry

Earrings

Magic ponchos

Accessories

Hair charms

Shawls, collars and webs

Northern Fairytale wedding

Dresses and tunics

Feng Shui dressing chart

FASHION SHOWS

Nature Goddess poncho made of Merino wool is cool and warm the same time. Uniwear, unisize, uniseason, unievent. Fashion that lives with your life💛.
@finnishdesigners @valonpaivat @torikorttelit @mai.niemi.design @designfromfinland @fashionfinland1917
@mirjamhokkanen

Fashion for the Soul. Embracing the Golden Fashion Age with Mai Magic Wardrobe💛.
@fashionmodelagencyfinland @finnishdesigners @valonpaivat

Tune into joyful summer fun with Mai Niemi Summertime jevelry, earrings or sets, inspired by underwater forests and paradise beaches that reflect the beauty of nature in every detail. Made of cotton and wood beads. Available in online store and Mai Niemi Finnish Fairytale Shop Helsinki.
#mainiemifinnishfairytaleshop #summervibes
@torikorttelit @finnishdesigners @designfromfinland

Fairytale the ears with Forest Nymph earrings. From Mai Niemi. Hand dyed wool.
#mainiemiearrings #kotimainenmuoti #localbrand
@torikorttelit @fashionfinland1917 @finnishdesigners

Life is so good☀️🌷🧚Spring is here.
#ponchotime #merinowool #mainiemifinnishfairytaleshop
@mirjamhokkanen @fashioninhelsinki @fashionfinland1917 @torikorttelit @finnishdesigners

The New Black: all season, all event, all ways, all size light & soft Merino wool knits. Ultimate body comfort. Add Natural Nordic luxury with Spell silver Wealth luck earrings and pendant.
#maimagicwardrobe #northernluxury #iammaifashionsolutions #consciousfashion #finnishfairytaleshop #spellcasting #thenewblack #neulekalevala
@fashionfinland1917 @fashioninhelsinki @doraa_kis @ronkkojewelry @fashionmodelagencyfinland @torikorttelit @suomentekstiilijamuoti @designfromfinland

Mai Niemi Wearable forest in catwalk. @tallinnfashionweek @fashionfinland1917 @suomentekstiilijamuoti @finnishdesigners @designfromfinland @e.m.a_model_management @ameisiel @reet.harmat @erlendstaub @lumene @ronkkojewelry

Tallinn Fashion Week 2024 captures.
@tallinnfashionweek @ameisiel @katlinloonde @lumene

Memories of Tallinn Fashion Week 2024
@tallinnfashionweek @enkelsaari @mai.niemi.design

Discover the Magic of Mai’s Wardrobe: Where Fashion Embraces Transformation
Welcome to Mai’s Magic Wardrobe, a unique space where fashion meets creativity and renewal! Here, we breathe new life into your favorite garments, ensuring they remain cherished for years.
Embrace Sustainability
At Mai’s, we believe in sustainable style. Our wardrobe recycles and reinvents, extending the life of clothes so they don’t end up in landfills. Our “one size fits all” approach caters to every body type, age, and season, making it a perfect fit for everyone!
@fashionfinland1917 @suomentekstiilijamuoti @torikorttelit @finnishdesigners #maimagicwardrobe #fashioninnovation #newfashionworld

Wear Feminine uplift! Pukeudu naiseuden nosteeseen ja Louhivoimaan!
#mainiemifinnishfairytaleshop
#mainiemisuperfashion #finnishfairytale #mainiemi #neulekalevala #maimagicwardrobe
@fashionfinland1917 @suomentekstiilijamuoti @finnishdesigners @torikorttelit @doraa_osteeseen!

The Sun & Moon earrings are back in my collection. Check out at mainiemi.com and Finnish Fairytale Shop, Helsinki.
#goldenagejewelry #maimagicwardrobe #goldenagefashion #finnishfairytale #earrings #northernluxury
@torikorttelit

Koe Kalevalan henki ja päällepuettava Kalevala Kalevala kaupassa. Experiece Kalevala spirit in Finnish Fairytale shop. #neulekalevala #fashionkalevala #kalevalapäivä @torikorttelit @fashionfinland1917 @kalevalaisetnaiset @kalevalakartalle @kalevalamusical #kalevalaheritage #wearablekalevala #päällepuettavakalevala #finnishculturalheritage

One is many, less is more. Multiface, multiwear, all season, all event, one size, ever creative Luonnotar, Nature Deity, scarf evolves with your life. Zero Waste knitted of Merino wool. Mai Niemi IAMMAI Superfashion innovation. #iammaifashion
#newfashionera #multiscarf #maimagicwardrobe #merinowoolfashion #northernluxury #northerntales
@torikorttelit @suomentekstiilijamuoti @fashionfinland1917 @tallinnfashionweek @mirjamhokkanen @enkelsaari @fashionmodelagencyfinland

Merino Wool has air pockets that amplify wool’s warming capacity. That’s why my Merino wool knits are leight weight. No need for thick and junky to keep warm. And what is good is that wool is warm in winter and cool in summer. And most ecologocal material. Seldom need washing and when does, gets even better.❤️
@mirjamhokkanen @suomentekstiilijamuoti @designfromfinland @fashionfinland1917 @torikorttelit @finnishdesigners

Modern Medieval. Castle Maiden dress of my North Collection is made of Merino wool. Spell silver jewelry Love Catcher pendant and earrings. #northernecoluxury #northerntale #finnishfairytale
@tallinnfashionweek @e.m.a_model_management

The Women’s lib movement. Join the Movement! #fashionfengshui #north #northernluxury @maimagicwardrobe
@tallinnfashionweek @xandrahanna @katlinloonde @enkelsaari @e.m.a_model_management

We are all unique! An individual Feng Shui dressing chart is now available to order. from www.mainiemi.com

@fashionfinland1917 @suomentekstiilijamuoti @finnishdesigners

I will create it with Feng Shui astrology and your date of birth to help you to express yourself authenthically and promote your overall wellbeing and sustainable living.
In the year of Wood Snake it is good to wear something green.

#bodyfengshui #fashionfengshui #maimagicwardrobe #iammai

Check out @mai.niemi.design Merino wool NORTH Collection is out now! Real life model of the Month is Elli❤️. The outfit is CityShaman multicape. Earrings Nordic Light. #allage #allseason #onesize #allevent #fashionfengshui
#ecoluxury #northerntales #zerowaste #finnishfairytaleshop #merinowool #finnishdesign #wearableart #wearableforest #naturalfashion
@elli_hemia @torikorttelit @fashionfinland1917

My North collection styled by @artkoom in @fashionmodelagencyfinland new stylist show @fashionfinland1917 @finnishdesigners @suomentekstiilijamuoti @torikorttelit
#maimagicwardrobe #ecoluxury #finnfashion #mainiemifinnishfairytaleshop

Mai Niemi Northern Wedding collection dresses and equips the wedding bride in a modern and experiental way that meets the traditions, where durability and sensitivity coexist beautifully. The fascinating fusion of eco-awarness and top-class design from a wearable nature experience highlights the mythical tales and nature spirits of Finland. - Nokillmag -

@lovemedofi @gesiartphoto @nokillmag @heidihai1 @nlux.studio @nuuksiontaika

Top Model and stylist of @fashionmodelagencyfinland dressed in Top Fashion from Finland.
@mai.niemi.design @artkoom
@samuelkarppinen
@tiivistamo
#wearablenature #wearableart #ecoluxury #finnishdesign #maimagicwardrobe #mainiemifinnishfairytaleshop

Pohjolan Häät, Northern Wedding
@lovemedofi @nlux.studio @nuuksiontaika
@mai.niemi.design @enkelsaari @gesiartphoto

Northern Wedding, Pohjolan häät at LoveMeDo

@lovemedofi @nlux.studio @nuuksiontaika @mai.niemi.design @gesiartphoto

LoveMeDo muotinäytöksessä saatiin nähdä tämä vallaton metsän neito.
#pohjolanhäät #maimagicwardrobe #finnishfairytaleshop #neulekalevala #wearablenature @mai.niemi.design
@lovemedofi @nlux.studio @nuuksiontaika

Need luck in Love? Spell jewelry brings the ancient spell casting skills of the Finns into a modern design.
Love luck attracts love and helps to live from the heart.
Sampo Wealth luck is The Magic Mill of Abundance.
LoveCatcher is a powerful spell that tempts love.
Marriage luck activates harmony in the relationship. #love #spelljewelry #mainiemi @doraa_kis
@lovemedofi @ronkkojewelry @finnishdesigners @fashionmodelagencyfinland @fashionfinland1917 @suomentekstiilijamuoti

Tervetuloa Pohjolan Häät - Northern Weddings A 3, LoveMeDo messut, Helsinki 18-19.1.2024
@lovemedofi @nuuksiontaika @aleksandrahannusaari @fashionmodelagencyfinland

So great se see Cathy Silver wearing my older, but still timeless Finnish Fairytale design. Looks good there in Florida! ❤️The Amazon blanket and the Sun Disc collar were made of Finnish lambs wool.
#mainiemifinnishfairytaleshop #superwoman #superfashion #madeinfinland #madewithlove❤️

Durabilty and sensitivity can coexist beautifully?

A fascinating fusion of eco-awareness and top-class design - a "wearable nature experience" that highlights Finland's mythical tales and nature spirits.
#nokillmag
Wearable art with a Spell of North.
#neulekalevala #maimagicwardrobe #nordicfashion #merinowool #spell #woolenfashion #mainiemi
@xandrahanna @lovemedofi @ihamakimika @suomentekstiilijamuoti @finnishdesigners @fashionmodelagencyfinland @designedinfinland

@sallansilmin kun tykkäät kestävästä muodistani!❤️
#wearableart #maimagicwardrobe
@mai.niemi.design

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WELCOME TO THE MAGIC WARDROBE

COLLECTIONS

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