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The Finnish Fairytale

-Finnish Fashion Happiness-

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New from Mai Niemi

Unleash your inner enchantress with these

free-spirited designs, created to reawaken your wardrobe and your soul alike..

The Magic Wardrobe Shop

Hair accessories

Hair Charms

FASHION SHOWS & Events

Nature Goddesses show 2026
Dipoli, Espoo
World Fashion Week @wfw.ai July 2026 in Paris
New York Fashion Week @nyfw_am 2027

Backstage @mai.niemi.design @valonpaivat Luonnotar/Nature Goddess on stage experience. Photo: @minnaannola
🙏🏻❤️: @fashionmodelagencyfinland @ihamakimika @simsensitive @varia_hiusala

Backstage @mai.niemi.design @valonpaivat Luonnotar/Nature Goddess on stage experience. Photo: @minnaannola
🙏🏻❤️: @fashionmodelagencyfinland @ihamakimika @simsensitive @varia_hiusala

Dipoli Backstage pics. Great team, great show, great event, great place.🌹😍Thank you @valonpaivat @ihamakimika @fashionmodelagencyfinland @simsensitive @minnaannola @varia_hiusala @jukeluoma @mkaren2012 @elli_hemia

Dipoli Backstage pics. Great team, great show, great event, great place.🌹😍Thank you @valonpaivat @ihamakimika @fashionmodelagencyfinland @simsensitive @minnaannola @varia_hiusala @jukeluoma @mkaren2012 @elli_hemia

I have always wanted to bring joy to the people. Here The London Times caught me in action in London as I was entertaining the kids in Vauxhall. I was studying drama then in Hammersmith College and I was literally found there to the Clown Cavalcade theatre group. We performed in many places too. Such fun!

I have always wanted to bring joy to the people. Here The London Times caught me in action in London as I was entertaining the kids in Vauxhall. I was studying drama then in Hammersmith College and I was literally found there to the Clown Cavalcade theatre group. We performed in many places too. Such fun!

Work in progress building World Fashion Weeks❤️MaiWorld due to premiere in July Paris 2026. @wfw.ai @vlgeai @suomentekstiilijamuoti @fashionfinland1917 @finnishdesigners

Work in progress building World Fashion Weeks❤️MaiWorld due to premiere in July Paris 2026. @wfw.ai @vlgeai @suomentekstiilijamuoti @fashionfinland1917 @finnishdesigners

Color with Nature🍀! Green the World.
If you are looking for color to wear, visit www.mainiemi.com
@vlgeai @fashionmodelagencyfinland @ihamakimika @varia_hiusala

Color with Nature🍀! Green the World.
If you are looking for color to wear, visit www.mainiemi.com
@vlgeai @fashionmodelagencyfinland @ihamakimika @varia_hiusala

@valonpaivat @simsensitive @fashionmodelagencyfinland @ihamakimika @gesiartphoto

@valonpaivat @simsensitive @fashionmodelagencyfinland @ihamakimika @gesiartphoto

Light comes from the North. Sustainable fashion light.⭐️
#neulekalevala #mainiemisuperfashion #maimagicwardrobe #wearablenature #northernluxury
@vlgeai @wfw.ai @finnishdesigners @nordicartistsofnewyork

Light comes from the North. Sustainable fashion light.⭐️
#neulekalevala #mainiemisuperfashion #maimagicwardrobe #wearablenature #northernluxury
@vlgeai @wfw.ai @finnishdesigners @nordicartistsofnewyork

Unleash your magic wardrobe 🧚‍♀️✨ Feel the freedom and joy with every outfit change! Ready to transform? Save this for your spring style inspo! 🌸 #MaiMagicWardrobe #FreeSpiritedFashion #SpringStyle #slowfashion #EnchantYourWardrobe

Unleash your magic wardrobe 🧚‍♀️✨ Feel the freedom and joy with every outfit change! Ready to transform? Save this for your spring style inspo! 🌸 #MaiMagicWardrobe #FreeSpiritedFashion #SpringStyle #slowfashion #EnchantYourWardrobe

Fashion can be a form of artistic and also spiritual expression. Fashion can be so much deeper than just clothes… it’s literally energy, identity, intention.
The styling of these photos are channeled by Mary Madgalene for an Easter photoshooting. After my trip to spiritual sites in South of France (St.Maries de la Mer, Alle le Bain, Carcassone), I was guided to create a rose as a symbol sacred feminine and joy of femininity.
For the styling she chose every detail: the red item that were Mary´s colours, a blanket from Dendera, Egypt (Hathor palace), a shawl from Jerusalem and a scull I happened receive and that she is often pictures with. All other item were my own design.
The rose is spiralling around the star of David, Merkaba.
#marymagdalene #easter #divinefemininerising #maimagicwardrobe #fashionforthesoul

Fashion can be a form of artistic and also spiritual expression. Fashion can be so much deeper than just clothes… it’s literally energy, identity, intention.
The styling of these photos are channeled by Mary Madgalene for an Easter photoshooting. After my trip to spiritual sites in South of France (St.Maries de la Mer, Alle le Bain, Carcassone), I was guided to create a rose as a symbol sacred feminine and joy of femininity.
For the styling she chose every detail: the red item that were Mary´s colours, a blanket from Dendera, Egypt (Hathor palace), a shawl from Jerusalem and a scull I happened receive and that she is often pictures with. All other item were my own design.
The rose is spiralling around the star of David, Merkaba.
#marymagdalene #easter #divinefemininerising #maimagicwardrobe #fashionforthesoul

✨ Unleash the magic in your wardrobe! 🌸 Dive into enchanting designs and let your soul bloom. Save this for style inspo! 👗 #MagicWardrobe #MaiMagicWardrobe #FreeSpiritedFashion #SpringStyle #EnchantedWardrobe

✨ Unleash the magic in your wardrobe! 🌸 Dive into enchanting designs and let your soul bloom. Save this for style inspo! 👗 #MagicWardrobe #MaiMagicWardrobe #FreeSpiritedFashion #SpringStyle #EnchantedWardrobe

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