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Mai Niemi at Helsinki Fashion week 2023

Deeply honored to be chosen to represent sustainable Finnish Fashion brand in coming Helsinki Fashion Week 2023.

- Community and sustainability are visibly becoming essential pillars for the future of fashion. These values also remain the core of Helsinki Fashion Week.

In addition to its sustainability requirements for selected designers, Helsinki Fashion Week will focus on showcasing artists with innovative designs and production processes that contribute to the circular economy by creating a standard where repairing and alteration are more accessible and promoted.

The 2023 edition of Helsinki Fashion Week will also lead the way into a socially more sustainable fashion week culture by prioritizing inclusion throughout the production and fashion shows, bringing more attention to mental health and representation.

Helsinki Fashion Week 2023 will be the ninth annual sustainable fashion week held in the capital of Finland.

20-23 July Helsinki, Finland @helsinkifashionweekofficial



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