Mai Niemi in Tokyo MetsäVillage

Mai Niemi has been chosen to Hitto Desu! program as a Finnish Forest fashion brand to participate Tokyo Forest Pavilion hybrid exhibition in October.

Hitto desu! -Menesty Japanissa is a three-part programme helping Finnish companies make their way into the Japanese creative industries market. Companies can participate in all or just one or two parts of the programme.

In part one, we took a look at Japan and its creative industries in general via three lectures. In part two, applied to a matchmaking service, where a local consultant in Japan found 2-3 potential partners for each company, based on the company's needs and plans.

Part three will be a hybrid event at the Metsä Pavilion, at the Finnish Embassy in Tokyo on 1.10.2021.

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