From fashion to superfashion - climate change of fashion
As a fashion designer I have been able to be the changemaker. For new courageous views that support fashion diversity, there is an order. I have created one size fashion to fit most sizes and fashion that makes women feel and see and love themselves beautiful as they are.
This is all based on my own experience as I have also searched the way out of the box.
Finnish fashion designer Mai Niemi (B.A. Hons and ESOF fengshui fashion consultant) has taken new and revolutionary approach into fashion with the comprehensive and multi-dimensional IAMMAI concept. It acts as a water divider that challenges the uniforming and dualistic fashion by providing unity and commonality as human clothing and stories that naturally can be identified.
In her designs Mai Niemi combines art, fashion, feng shui, global and local myths, fairy world fantasy, well-being, nature connection and role play. Her local fashion has a global story inspiring people all over the world.
Mai Niemi combines ancient as well as contemporary science and biophysics, promoting the well-being of the body, mind and spirit, taking the ethno-futuristic step into the future, to a time when we utilize simple and organic know-how for the overall well being of the individual and the environment in clothing design and manufacturing.
Mai Niemi has cast out norm patterns and standard measurements in her design and instead uses universal geometric shapes, from which our bodies and all matter originally is formed and communicates with.
This provides coherence between the garment and the body. Blueprints of the garment patterns follow these initial forms on atomic levels. Clothes are one size that can fit most people. They are mobile, alive and body-caring and divinely feminine.
These garments do not only dress physical essence, but also our emotional and spiritual essence in a holistic way.
IAMMAI fashion therapy: from Cinderella to a Superwoman!
IAMMAI is not only high vibrational fashion but also fashion therapy that activates body awareness and communication with a new powerful womanhood. IAMMAI Fashion Therapy is also a Mai´s Magic Wardrobe service.
Mai Niemi fashion brand is Mai Niemi Finnish Fairytale. It is a tool to help you live your fairytale life and transform from Cinderella to a Superwoman.